It's a soda company like Coca-Cola that took over the Nigerian market by surprise.
And the reason behind its name was nothing less than - trumped failure.
It took the brand 6 failures before the 7th one that became the breakthrough.
Countless stories like that have shown resilience amid pain.
Talk about Harry Potter's author, who didn't know what her life would become. In fact, at the time she was writing Harry Potter, she had lost all hope of ever being successful. Harry Potter was supposed to be the last trial of everything.
You watch the patterns very well, one thing becomes certain:
Every success you have seen or witnessed indicates the presence of growth in the courtyard of struggle.
No one gets to the top by following shortcuts.
Those who have tried have always fallen back to the bottom, only to stand up and play it right, and for some, they never got a second chance.
This speaks of a crucial matter about life and its upturns and downturns:
The path to the dreams and desires that keep you awake is narrow, filled with pain and fears, realities of the harshness of life.
But you have been deceived, been told that you are meant to be the top and not the tail, without ever being told of what it takes to be at the top.
This is a cruel world where few people dare tell you the truth, and whether you know this truth or not, is totally dependent on you.
To make a mark on the world and be rewarded for your ability to convert your energy, time, and attention into something useful, the grind is hard. There's no guarantee that you will succeed or fail; there's just a guarantee that whatever you do will come with its consequences.
That's the reason why two people will get into a business, and after 10 years, one will be doing better than the other, then suddenly, 50 years later, the guy who was forgotten goes from being obscure to taking all the attention to himself. This is not so in the majority of the cases, but for those of them that happen anyway, there is always the truth of the toughness of the hustle, times of failure, learning and re-learning, building and failing.
Anyone who will win this ugly game of life must be prepared to go to battle, to be trained, to be equipped, and those seasons, are often the darkest of your life, mixed with a touch of madness and fear, sometimes you don't even know what's going on in your life, sometimes the little you know is not even sure of succeeding. No one's paying attention to you, everything you are trying is failing, you watch people go with a proven model, you try it, and it all blows into the wind.
Sometimes, the fair game is to give up, and say that life isn't meant for you, or you can go the other route of rebellion, disobey the rules that say you can't win - take the masterclass of pain and come out on the other side of strength.
However, if your ultimate dream is comfort, you must pay the price.
There's never a tree without a root, there's never a root without a seed.
